Stuart Vevers on Crafting a World of Curiosity, Nostalgia and Play With Kyle Ng

What makes a luxury object meaningful? For Coach's Creative Director, Stuart Vevers, the answer doesn't lie in keeping a bag immaculate inside a dust bag; it lives in the scratches, the attached memories and the absolute freedom of customization. This philosophy finds its radical ultimate expression in Coachs latest collaboration with Brain Dead, a project that completely upends the traditional boundaries between heritage luxury and subcultural grit - trading corporate synergy for a shar...